Today, all companies, restaurants, schools, universities, clubs, basically everything has a brand and a message to convey. Employees and members of organizations constantly represent those brands, no matter what they do. Yet, do individuals get to represent their own brands? Each person is unique, and we all have our own personal "brands," messages and ideas about ourselves that we want others to know.
My name is Jenna Eisenberg, I am a third year student at The Ohio State University, am a member of a sorority on campus, vice president of the Jewish Business Students Association, an intern for Ohio State Media Relations, a member of Growing Jewish Professional Columbus, and a member of the Professional Development Program. One might say I am busy.
For my sorority, we constantly receive reminders that "you are always wearing your letters," whether you physically have them on or not. I constantly represent every activity that I am involved in, and Ohio State, as well as my hometown of Chagrin Falls, Ohio, and my family and heritage. To constantly represent other organizations and brands while representing my personal brand does not feel like a lot of work, until I think about it.
Most people do not think about their personal brand, and instead immediately think about a company or organizational brand that they represent. So, what is your brand? Who and what do you represent besides yourself? What messages do you want to convey about yourself?
I invite you to share your thoughts with me, in a respectful manner. Rude or demeaning posts will not be permitted.
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